Market Feedback and Industry Analysis

– Country orientation
– Market Research
– Connecting with potential partners & customers

As your guide to the Middle East marketplace, we will facilitate for you the right steps to hit the ground running by engaging with you at every step of the way, particularly the critical initial hand holding in directing you towards doing sustainable business in the Middle East.

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Setting up the business

– Company License options
– Business Partner options
– Office set up & Legal & compliance advice

We provide a suite of well-crafted options for you to choose from enabling you to make informed decisions based on a variety of factors such as capital injection and strategic proximity, thus always ensuring transparency in every business decision you take.

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Getting the business up & running

– Recruiting the right team
– Strategic local partnerships
– Prospecting

As business consultants to those who wish to enter the Middle East marketplace, we are committed towards providing services that extend beyond just that of Setting up the business. As a further step we provide a suite of services designed to get your business ready for take off.

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RefPoint Corporate Services LLC is a business consultancy firm based in the Dubai, UAE, that aims to provide robust market entry and start up consultancy services to individuals and firms alike who wish to set up base in the Middle East.

Led by Ken Maw, an influential powerhouse in the MENA region, the team undertakes a transparent, professional and streamlined approach to provide holistic advisory services from initiation through to delivery. We are well versed with the procedures and the legalities involved in both your home country as well as in the Middle East; this ensures that our advice and consultancy is based on thorough research.

Phone: +971 (0)4 456 1761 | Email: info@refpointglobal.com



Kenneth G Maw | Chairman

About Kenneth

Under Ken’s leadership, Insure Direct was nominated by Euromoney as the ‘Best Broker Middle East’ in 2009 and by MENA Insurance Review ‘Best Commercial Lines Broker of the Year’ for 3 consecutive years in 2010, 2011, and 2012. In 2014 and 2015, Insure Direct won MENA Insurance Review ‘Most Innovative Broker of the Year’. Ken is also listed on the ‘Power 50’ of the most influential industry leaders within the MENA region.

Ken has been in the commercial insurance business since the early 80s when global trade and economic development was booming. He has witnessed first-hand the boom of Dubai and the success of the Jebel Ali Free Zone, in particular, Dubai’s largest trade hub and free zone housing over 8000 large companies. He has been a leading figure in the insurance market in the UAE.


Middle East Experience – Moved to Dubai in 1983.Ken has over 33 years of experience in consultancy and insurance brokerage services of which 31 have been in the Gulf. 

Managing Director (HSBC’s insurance brokerage business)

September 2000 – Original founding partner and MD Insure Direct (Brokers) LLC – Under his leadership the company broke even within six months of operation

September 2006 – Istithmar World, the then investment handle of Dubai World acquired 90% of Insure Direct

May 2008 – acquired PWS International in Bahrain to expand Insure Direct’s operations

May 2010 – Insure Direct expanded into Europe with the merger of Rotterdam-based Independent Risk Solutions, a marine insurance specialist

November 2012 – Was named member of the board of directors of Worldwide Broker Network (WBN), the world’s largest fully integrated network of independent property and casualty and employee benefits brokers

December 2013 – Secured the deal for Jardine Lloyd Thompson Group PLC to acquire Insure Direct in the MENA region, strengthening Ken’s regional responsibilities 

February 2016 – Non-Executive Director (MENA)- JLT Insure Direct (Brokers)

Sherifa Khedre | Director

About Sherry

Sherry Maw (Sherifa Khedr) is a Certified Professional Co-active Coach with Counseling, NLP and Time Line Therapy skills. Her main business is coaching executives, entrepreneurs and their spouses, assisting in guiding clients towards their goals while dealing with their personal issues. Encouraging clients to deal with their past as well as moving forward with the sole motto “Carpe Diem”. Also, guiding clients to live more fulfilling successful lives while minimizing stress/anxiety and in some cases helping cope with depression due to the complex demands on life. This particular Coaching style helps move clients from their uncomfortable comfort zones into more exciting lifestyles by helping them become much more aware of their potential and simply going for it. We believe that clients are whole, resourceful and creative and all that Coaching does, is to unlock those abilities. Get in touch with Sherry on her Life Coaching site by clicking here

Natasha Refpoint Global

Natasha Maw | Business Development Executive

About Natasha

Natasha Maw was born and raised in Dubai before moving to the UK to complete her degree at the University of Bristol. She spent the first few years of her professional life between the UK, Madagascar and Nepal, working on various exciting conservation projects before returning to Dubai in 2014.

Here she decided to move into the corporate scene and has spent the majority of her time focused on the Financial Services industry, with experience in both Insurance (JLT Insure Direct) and Wealth Management (AES International). As an avid fitness enthusiast she also worked part-time for a small start up company (Noviplus) focused on health and fitness, to help specifically with Marketing and Business Development.

She has now joined forces with her father Kenneth Maw and the team at Refpoint to use their combined skills, networks and in-depth knowledge of the region, to help companies set up in the Middle East and get them moving and functioning fast.

Outside of work, Natasha still gets her wildlife fix through scuba diving, falconry and travel – she is a big fan of adventure and the outdoors!

T K Jayashankar B.com | Director

About Jayashankar

Jayashankar is a B.com graduate with 31 years of experience in Finance/HR & Admin with 26 in the Insurance Brokering Field who has worked in HSBC Insurance for 9 years as FM and thereon was involved in the formation and successful running of Insure Direct Brokers alongside Ken.

Business Consultants