Cubi, maker of CardNinja, appoints RefPoint Business Consultants as MENA Strategy Partner

Cubi is pleased to announce a new partnership with RefPoint Business Consultants aimed at strengthening its footing in the MENA region. RefPoint is a business consultancy firm based in Dubai, UAE, that provides robust market-entry and start-up consultancy solutions to firms that wish to expand their reach in the Middle East marketplace. Aimed at bulking up their presence and distribution channels across the Middle East, this partnership will facilitate regional presence and a thorough distribution and market development strategy


Available in over 60 countries around the world, Cubi’s CardNinja is a simple yet effective on-the-go phone accessory that helps you carry cash and cards, from train and food cards to plastic money and identification cards, while attached to the back of almost any smartphone. Designed in Santa Clara, California, and made for minimalists, the CardNinja aims to provide a bulk-free experience. 

The partnership with the Dubai-based consultancy will enable further visibility of the product across the MENA markets (excluding Saudi Arabia) and provide a thorough distribution and sales strategy specific to the region. 


Ken Maw, Chairman, RefPoint Business Consultants, stated that “we are delighted to be partnering with Cubi and believe that CardNinja as a product has great potential in the Middle East marketplace.”